Connect with us

From the Editor

A Vision for 2020

NRF: Retail’s Big Show is a bellwether for the coming year in retail.




ATTENDING THE NATIONAL Retail Federation’s (Washington, D.C.) Retail’s Big Show at the start of the new year has become something of a tradition. As I have for the past eight years, I made the annual trek to New York’s Javits Center to battle the crowds for a glimpse of the future of retail.

With a distinct focus on technology designed specifically for retail operations and logistics, much of the show is only tangentially related to our world. However, the cadre of speakers assembled along with the opportunity to get a sense of the role the physical store plays make the time well-spent.

At last year’s show, it was clear that the conversation around physical retail had moved to the forefront. This year, in a keynote session, Co-President Erik Nordstrom shared that half of Nordstrom’s store sales involve an online experience and a full one-third of e-commerce sales involve a store visit. Separating the two, he advised, becomes an exercise in futility. Better to focus on aligning the brand with its customers’ wants and desires.

Neighborhood Goods CEO Matt Alexander had similar insights regarding the challenges both direct-to-consumer and traditional retail brands face in his session: “For all of us in this industry, at the end of the day we’re all trading in relevancy,” said Alexander.

Whether yours is a heritage brand with an investment in a fleet of stores or a DTC brand beginning to explore the right balance of online and physical presence, it’s clear that consumers don’t shop channels, they want what they want, when and where they want it. Smart retailers are subscribing to a “phygital” strategy, melding the best of online and in-store shopping for a true customer-centric and customer responsive experience.

Jennifer Acevedo
Editor-in-Chief/Associate Publisher, VMSD Magazine


Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines





Most Popular