Visual Image Identity Competition: Best of Show (Tie)
Neiman Marcus Celebrates 50 Years–Texas Style
Along with California, Texas is the setting and the source of much of the American legend. The name is a trigger: it evokes an array of images ranging from six-gun justice to television's Dallas, from Jim Bowie at the Alamo to Troy Aikman at the Super Bowl. All of it is bigger than life, which seems appropriate for a state as large as many nations, and which itself was an independent republic before joining the United States.
For 90 years, Neiman Marcus has been part of Texas, and in its own way, has become as much a part of the Texas myth as Pecos Bill. The Book, the Fortnights and “Mr. Stanley” Marcus'devotion to the finest quality all have contributed to the zest and sense of “over the top” that define Texas in the collective consciousness.
It stands to reason, then, that the celebration of the store's ninetieth anniversary would also be a celebration of Texas and Texans. Indeed, Ignaz Gorischek, the store's vice president for visual planning and presentation, said the staff viewed the celebration as a chance to do a small-scale fortnight for Texas.
“It's a thank-you gift to our customers,” Gorischek explains. He notes that while the presentation department's primary task ordinarily is to sell merchandise, in this instance they were allowed a freer rein. And this freedom won them the Visual Image and Identity Competition's award for storewide promotion, as well as “Best of Show” honors.
Photos by Steve Vaughan, Dallas
Embracing Whole-Brained Thinking in the Design Journey
Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.
Store Design Is Linear, Not Stop-Start: Ask Marks & Spencer
Shapellx Open First Physical Store
Petco Unveils New Flagship in New York
Lululemon’s Global Creative Director Has Died
New Leases on Life for Ex-Canadian Bed Bath & Beyond Stores
Slain H&M Worker Credited with Saving Lives in Texas Mall Mass Shooting
Design Profile2 weeks ago
Thierry Lasry Delivers the Unexpected with New Store Design
Headlines1 week ago
Threats Prompt Target to Pull Some LGBT-Related Merch
John Ryan5 days ago
Zara Becomes Gallery-Like in Paris
Photo Gallery1 week ago
20 Winners from the 2023 Shop! Outstanding Merchandising Achievement Awards
Sector Spotlight2 weeks ago
Convenience Stores Up Their Game to Stay Competitive
Headlines5 days ago
Top 20 U.S. Metros Poised for Retail Growth
Headlines2 weeks ago
Adidas to Release Yeezy Merchandise
Headlines2 weeks ago
Primark Adding Three U.S. Stores this Summer