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Vivaia Expands U.S. Retail Footprint

Luxe footwear brand has debuted on Long Island, will open store soon in New Jersey.

Published

2 weeks ago

April 29, 2026

VMSD Staff

Vivaia Expands U.S. Retail Footprint — The just-opened Vivaia store at Roosevelt Field Mall. Photo: Courtesy of Vivaia

The just-opened Vivaia store at Roosevelt Field Mall. Photo: Courtesy of Vivaia

Vivaia (New York), a premium comfort-driven footwear brand, is expanding its American retail footprint, adding new stores at Roosevelt Field Mall on Long Island (opened April 27) and the Westfield Garden State Plaza in Paramus, N.J. (set to debut in late May).

Those two locales join the Vivia’s only other brand-bearing store in the U.S., in New York’s SoHo. (In America, its shoes are also available at about two dozen Von Maur department stores.)

“The U.S. is our most important market and a key driver of our online growth, so expanding beyond New York is a natural next step,” said Jeff Chan, Co-Founder of Vivaia. “By combining strong digital momentum with physical retail, we’re able to serve more customers and bring our comfort-driven, eco-friendly products closer to them.”

The 650-square-foot Roosevelt Field Mall location is inspired by wabi sabi principles of simplicity, asymmetry and imperfection. It combines light wood-toned furniture, minimal design, and curated lighting to create a calm, natural shopping experience. (Design details on the Paramus locale were not provided.)

Founded in 2020 as a DTC retailer, Vivaia is entering a new phase of global expansion of its physical footprint, having surpassed 75 stores worldwide in 2025, with locales in Asia, Australia and Europe.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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