Headlines

Walmart Adds Beauty Bars in 40 Stores

Pilot program offers “elevated shopping experiences and editorial storytelling”

Published

4 weeks ago

April 22, 2025

VMSD Staff

Walmart Adds Beauty Bars in 40 Stores — Walmart is installing beauty bars in 40 of its stores as a pilot program. Photo: Sundry Photography/iStock by Getty Images

Walmart is installing beauty bars in 40 of its stores as a pilot program. Photo: Sundry Photography/iStock by Getty Images

The annual beauty event at Walmart (Bentonville, Ark.) has a new dimension this year: the installation of beauty bars in 40 stores. That pilot program lets customers “explore new products, talk to beauty experts and test samples,” VP of Beauty Vinima Shekhar wrote in a blog on the retailer’s website.

“The beauty bars also give us an opportunity to spotlight trend-forward brands online with elevated shopping experiences and editorial storytelling,” Shekhar wrote. “From skincare to haircare, derm-recommended favorites to viral essentials, we want every beauty routine to feel seen and supported.”

As mentioned, the bars are new element of Walmart’s annual beauty event, which runs from now through May 31 and this year features 1800-plus deals for on-trend brands in skin care, cosmetics, hair and accessories.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Kroger Closing 2 Kitchen 1883s

Don't Miss

It Adds Up: Calculator Puts Price Tag on Tariffs

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design