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Walmart Opening More Experiential Stores

Its recently unveiled design relies on in-store tech and places a bigger emphasis on apparel and home

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Courtesy of Walmart

Four months after Walmart (Bentonville, AR) began testing a new experiential concept at a SuperCenter near its headquarters, the retailer is preparing to launch 30 more redesigned stores, CNBC reports.

The plans were disclosed by Chief Merchandising Officer Charles Redfield, who told the outlet that the new locations will vary slightly from the pilot store. The goal is to roll out “hundreds more” newly designed stores in the following fiscal year.

The article says Walmart wants to drive more sales of higher-margin items such as apparel and has expanded its offerings in home and other discretionary categories.

Key elements of the design include activated corners, enhanced shop-in-shops, more space for customers to explore and a stronger emphasis on digital touchpoints such as QR codes and screen-enabled displays. The store is also testing new brands including Bonobos, Gap Home, Queer Eye and the Justice kids’ brand.

Read more at CNBC.

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