Headlines

Warby Parker Partners with Nordstrom

Company’s first national retail partnership

Published

9 years ago

August 10, 2015

Online eyewear retailer Warby Parker (New York) has unveiled a new partnership with Seattle-based Nordstrom Inc., where Warby Parker apparel will be featured in select Nordstrom locations in a rotating pop-up store. The selection will include new designers and themes each month for frames.

According to Fashionista, this is the first partnership between Warby Parker and a national retailer, a move that is reportedly an effort to reach a new customer base.

In addition to the monthly selection of eyeglass frames, Warby Parker has also designed four new sunglass styles created exclusively for the Nordstrom pop-up stores.

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