Wayfair Plans First Large-Scale Store

Wayfair Inc. (Boston) is continuing its push into physical retail, announcing plans for its first large-format store in Florida, at the Galleria Fort Lauderdale. Scheduled to open in late 2027, the brand’s latest space will have about 94,000 square feet across two levels and will play a central role in that shopping complex’s update.

“As we continue to grow our retail footprint, entering Florida with a namesake store is an exciting next step for Wayfair,” said Liza Lefkowski, VP of Merchandising and Stores. “Galleria Fort Lauderdale’s transformation creates an ideal setting for us to introduce our in-store experience to a new community of customers.”

Galleria Fort Lauderdale is now under new ownership that’s working on a major redevelopment aimed at reestablishing it as a vibrant, mixed-use destination with an updated mix of retail, dining and lifestyle offerings.

“Wayfair will be an anchor to the redevelopment of Galleria Fort Lauderdale, and a perfect fit for how we are envisioning the transformation of this center,” said Sandeep Mathrani, Managing Partner of Atlas Hill Real Estate, one of the mall’s leading joint-venture partners.

The Fort Lauderdale location will offer merch across key home categories, including furniture, décor, housewares and appliances. Shoppers will also have access to Wayfair Verified products curated by the company’s experts, as well as dedicated design services.

Like its stores in the Chicago area and Atlanta, Wayfair’s Fort Lauderdale location will reflect the local community, with assortments tailored to the South Florida customer and lifestyle. The store will feature products and design inspiration that align with the region’s coastal aesthetic, indoor-outdoor living and year-round entertaining.

This marks Wayfair’s sixth store announcement. Born in 2002 as an online-only enterprise, the brand has thus far opened two stores, in the Chicago suburb of Wilmette, Ill., and Atlanta; has outlets slated to debut later this year in Columbus and Denver; and another set to open in early 2027 in Westchester, N.Y.