Connect with us

Headlines

Wayfair Plans Pop-Up Shops

Two holiday pop-up shops will launch next month

Published

on

Wayfair (Boston) is planning to open two holiday pop-up shops this year in its first foray into bricks-and-mortar retail.

The pop-ups will be located in Natick, Mass., and Paramus, N.J., and will open on Nov. 1. The stores will feature a curated selection of tabletop and housewares items for sale as well as a how-to station that will provide instruction on various home-improvement projects. Customers will also be able to place orders from Wayfair’s website, browse more than 100 fabric swatches to create custom furniture, and interact with on-site customer-service and home-design personnel to answer questions.

The company also plans to open a permanent outlet store in early 2019 in Florence, Ky., that will sell returned and closed-out merchandise, reports Chain Store Age.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular