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What Problem Does the Store Solve?

Kevin Kelley (Shook Kelley) explores the new store prototype




Much more than merely a capital expenditure to check off your list, the new store prototype is one of the most critical investments a retailer can make. In today’s hyper-competitive, multichannel landscape, progressive retailers are working to express their unique point of difference clearly and visibly. Kevin Kelley AIA, principal, Shook Kelley, discussed his observations and perspectives on the subject at 2015’s International Retail Design Conference (IRDC) during the presentation, “Store Design is Everyone’s Business.” For details about IRDC 2016, visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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