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What Problem Does the Store Solve?

Kevin Kelley (Shook Kelley) explores the new store prototype

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Much more than merely a capital expenditure to check off your list, the new store prototype is one of the most critical investments a retailer can make. In today’s hyper-competitive, multichannel landscape, progressive retailers are working to express their unique point of difference clearly and visibly. Kevin Kelley AIA, principal, Shook Kelley, discussed his observations and perspectives on the subject at 2015’s International Retail Design Conference (IRDC) during the presentation, “Store Design is Everyone’s Business.” For details about IRDC 2016, visit IRDConline.com.

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