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What You Can Learn from One of the World's Biggest Stores

Scott Smith (Interbrand) on how Nebraska Furniture Mart made a huge store shoppable




Nebraska Furniture Mart (NFM) opened one of the world’s largest home furnishings stores – essentially a brick-and-mortar Amazon of home goods. For a half-million square feet of space to be successful, every aspect of the store design must function in unison and leverage the latest retail best practices. Scott Smith (Interbrand) shares a behind-the-scenes look at NFM’s epic new Dallas store while at 2015's International Retail Design Conference in Austin, Texas, during “Breaking the Mold: What You Can Learn from One of the World’s Biggest Stores.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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