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Whiz Kid: Zippy

Interactive elements infuse pockets of play within the children’s apparel store




To connect with pint-sized shoppers and parents, design firm Dalziel and Pow (London) developed conductive-ink displays in Zippy’s Setúbal, Portugal, location, allowing the store’s bespoke characters to emit their own personality-based sounds when touched. Another surprise allows kids to feel included during the checkout process: The “Fun Receipts” machine is shaped like a gigantic mouth and issues receipts printed with mazes, games and characters to color. Read the accompanying article that appeared VMSD's September 2015 issue to learn more.

Video courtesy of Dalziel and Pow, London



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Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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