Connect with us

Specialty Non-Apparel


VM+SD 13th Annual International Visual Competition Winner



Design Quarter
, Johannesburg, South Africa

Woolworths South Africa began repositioning itself as a leader in total home decor by creating standalone home, food, restaurant and wellness spa departments, relying on lifestyle-driven presentations.

Judges were most impressed with the beachware and outdoor furniture in-store presentations, citing the big visual elements and bright color palette.

“It's not overly themed but it does give the idea of the outdoors,” said one judge.

The panel of judges also appreciated the rhythm of the merchandise presented along the perimeter wall's top shelf.

“There's great balance between design and visual,” commented one.


Design: Woolworths Ltd., Cape Town, South Africa
Charmaine Huet, head of marketing and store design
Errol Solomon, store design and visual merchandise executive
Charles Fourie, architecture and project executive
Kevin Clowes, store designer

Outside Design Consultant: R+L Architects, Cape Town, South Africa
Geoff Sales, architect and partner

Ceilings: BM Interiors, Cape Town, South Africa
Al Clad, Johannesburg, South Africa

Fixtures: Designamite, Cape Town, South Africa
BM Interiors, Cape Town, South Africa
AMD Engineers, Cape Town, South Africa
PAN African, Johannesburg, South Africa
Fabrinox, Cape Town, South Africa
Shello, Cape Town, South Africa
Al Clad, Johannesburg, South Africa

Flooring: Taaf Hamman, Cape Town, South Africa

Lighting: Group 5, Cape Town, South Africa


Mannequins/Forms: Hollywood Displays, Johannesburg, South Africa

Signage/Graphics: Jeff Art Signs, Cape Town, South Africa

Wallcoverings/Materials: Taaf Hamman, Cape Town, South Africa
Al Clad, Johannesburg, South Africa

Andy Christowitz, Razor Pics, Johannesburg, South Africa



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular