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Working with the Mothership: How to Create a Successful Shop-In-Shop

Robyn Novak (FRCH Design Worldwide) unveils key considerations when creating shop-in-shop experiences




Though many shop-in-shop collaborations have been successful, some of these retail partnerships have brought to light critical factors to consider when integrating specialty shops into a larger store. Robyn Novak, vp and creative managing director, FRCH Design Worldwide (Cincinnati) shares case studies from brands and retailers such as KitchenAid, Maidenform, INC, Macy’s, and others. Attendees at VMSD’s International Retail Design Conference (IRDC) in Montreal learned about the most effective (and ineffective) ways for brands and retailers to coexist in order to create a win-win scenario for both parties. For more information on IRDC 2017, Sept. 6-8, in New Orleans, please visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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