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Yeti Opens its Debut Flagship Store

Location features installations that educate on the durability of its products



In February, premium cooler and drinkwear brand Yeti (Austin, Texas) opened its first flagship store and community event space at 220 S. Congress Ave., Austin, Texas. Measuring 8000 square feet, the retailer aims to inspire visitors to explore the great outdoors through its interactive in-store features, including installations which “pay tribute to the spirit of innovation, risk-taking and individualism,” the company said in a release. Product education is also a core component, with storytelling elements that demonstrate how durable and long-lasting the company’s products are, something for which it’s well-known.

This store opening originally appeared in the April 2017 issue of VMSD in the "On Our Radar" section.



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Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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