Yo! Lowe’s, How Ya Doin’?

Lowe’s Companies Inc. (Mooresville, N.C.) announced it will open its first “truly urban store” in Brooklyn, N.Y., later this month.

It will be the home-improvement retailer’s second store in the New York City boroughs.

“The Brooklyn store is merchandised specifically to meet the needs of urban customers and building superintendents,” said Rick Damron, Lowe’s senior vp, store operations. “For example, we’ve taken out the riding lawn mowers and reduced space devoted to fencing and mailboxes, while making room for more of the products these people are looking for — storage solutions, plaster and gypsum boards, masonry items and more security and fire doors, to name a few.”

The store includes an esplanade along the Gowanus Canal, with trees, park benches and lighting. The exterior of the store will be enhanced by two giant murals depicting the theme, Brooklyn: My Neighborhood, My Home. Images will be selected through a borough-wide competition, with the winning artist receiving $10,000 and residents voting for their favorite mural concept. In keeping with its national sponsorship of Habitat for Humanity’s Women Build program, Lowe’s will also be making a donation to the Brooklyn Habitat Chapter.