This year’s World Winter Sports Beijing Expo (WWSE2018) began with Austria participating as the “Guest of Honour Country” for the first time. The event ran from September 19-22 at Beijing’s CNCC and we are delighted to announce that two 5 Star Plus Retail Design projects received design awards at the event.
The two projects, International Biathlon Union (IBU) and the Austrian pavilion received special recognition for excellent design and we feel extremely fortunate to have had the opportunity to contribute to the event, especially in the run up to the Olympic Winter Games 2022.
The Olympic Winter Games 2022 has fuelled an enthusiasm for ice and snow sports in China. Hence, with Austrian athletes and companies leading the winter sports industry, Austria had a particularly important role to play at this year’s expo and was the largest pavilion at the event.
ADVANTAGE Austria provided a platform for 26 Austrian winter sports exhibitors and 5 Star Plus were proud to have been a part of Austria’s glowing contribution to the expo, as our team designed a space covering 564 sqm of the exhibition stand.
Our other project IBU covered 208 sqm, with 7 exhibitors hoping to introduce the Biathlon sport to China. Amongst these were not only companies exhibiting Biathlon sports gear, but the International Biathlon Union also sought to promote the sport as a whole, bringing knowledge and understanding to those who may not be familiar with the sport.
Therefore, the WWSE2018 was a great chance for different countries and exhibitors to come together to reinforce their presence in China’s winter sports industry, as well as celebrate winter sports as a whole.
We at 5 Star Plus Retail Design have thoroughly enjoyed contributing to this celebration of winter sports and hope to achieve continued success in our future design projects.