A new brand “LuxStory” antique boutique, co-financed by Huaxia Pawn Shop and Japan KOMEHYO resells high-end luxury products to consumers. 5 Star Plus Retail Design needed to create an elegant visual identity design to create a strong brand image in the Chinese market.
The logo is composed by the letter “L” and “S”. “LuxStory” means “Luxury Story.” Each luxury product has its own story, embracing the emotion and passing it on to the present. Combining the colors of gold and brown to create a luxurious and unique feel, 5 Star Plus Retail Design designed multiple elements including business cards, letter heads, paper bags, packaging for the jewellery products, advertising materials for billboards, posters, and more.
The overall visual identity design provides a sophisticated look that creates an international appeal. Most importantly, LuxStory’s strong brand identity design helps to increase brand awareness for the new brand in China’s market.