The first 7-Eleven (Irving, Texas) in Israel is now open. Located in Tel Aviv at the Dizengoff Center Mall, the single-story store is a joint venture by franchisee Electra Consumer Products Ltd. and 7-Eleven Intl.
The Tel Aviv store features 7-Eleven’s signature retail environment and serves a variety of internationally popular products and beverages – including bean-to-cup coffee, Slurpee drinks and Big Gulp drinks – as well as local delicacies created to appeal to the surrounding neighborhood.
“With its thriving economy and growing population, Israel offers an excellent environment for 7–Eleven’s first retail venture in the region,” Ken Wakabayashi, 7-Eleven Intl. Co-CEO, said in a news release. “Our entrance into the country brings Israeli customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market.”
7-Eleven’s entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7-Eleven Intl. and Electra Consumer Products Ltd. to develop and operate 7-Eleven stores in the country. Under that agreement, Electra intends to open several more 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.
With offices in Dalla and Tokyo, 7–Eleven Intl. master franchises and/or licenses more than 46,000 stores in 15 countries and regions. Globally, the 7-Eleven trademark is represented on more 83,000 stores.