Amsterdam-based Storeage created an engaging sales campaign for Levi’s, catching not only shoppers’ attention with discounted prices and free haircuts, but also judges’ top praise in VM+SD’s 13th annual International Visual Competition.
The campaign earned best of show, with judges lauding the entry as a “quirky but cool” sales campaign that was “innovative and creative.”
More than 20 additional winners also earned recognition in this year’s competition, in such categories as “In-Store Apparel Presentation,” “In-Store Accessories/Beauty and Shoes Presentation,” “In-Store Home Goods Presentation,” “In-Store Storewide Promotions,” “In-Store Seasonal Promotions,” “Non-holiday Window Displays,” “Holiday Window Displays” and “Visual Technology in a Visual Display.”
Winners will be highlighted in the August 2006 issue of VM+SD, and featured at the VM+SD International Retail Design Conference , held September 6-8 in San Francisco.
This year’s International Visual Competition, devised to showcase visual displays of limited shelf life, drew more than 80 entries from around the world, including South Africa, Australia, Moscow, Canada, Hong Kong and the U.K.