Interactive floor displays featuring Nirvana's breakthrough album have been installed at the Virgin Megastore locations in Times Square, New York, and the Hollywood & Highland complex in California.
The installations were announced today by Epson America Inc. (Long Beach, Calif.) at StoreXpo, the annual visual merchandising and store design trade show presented by VM+SD and parent company ST Media Group Intl. (StoreXpo runs December 7-8 at the Jacob K. Javits Convention Center, with participating Manhattan showrooms open December 7-9. For more information, visit www.storexpo.info.)
Epson, a supplier of p-o-s solutions, partnered with GestureTek, a Toronto-based provider of interactive gesture-based technologies, to create the floor displays at the two Virgin Megastores.
The installation projects imagery from the iconic sleeve of Nirvana's seminal album, “Nevermind,” a key seller at the Virgin Megastore chain. The image becomes animated when shoppers interact with it, creating a full-body interactive customer experience combining movement, sight and sound.
“Customers respond warmly to interactive initiatives as long as they are relevant, fun, simple, and different,” said Dave Alder, chief marketing officer for Virgin Entertainment Group, North America. “We have employed the Epson/GestureTek interactive projection solution to achieve all four.”