Abercrombie to Feature More Logos

Abercrombie & Fitch (New Albany, Ohio) recently shared plans to reinvigorate the brand, which has been experiencing declining sales.

According to Women’s Wear Daily, part of those efforts will be integrating the brand’s logo into more of its fashion products.

“We’ll have some detailing for the logo product that will be of higher quality,” said Abercrombie & Fitch Chair Arthur C. Martinez. “The logo will be subtle and less visible. It won’t be splashed across the chest.”

The company hopes these efforts will appeal to millennial shoppers, but it will also start to skew the brand to attract college-aged students, as well.