Abercrombie & Fitch (New Albany, Ohio) has opened a new store on New York’s Fifth Avenue. The locale offers Abercrombie & Fitch’s women’s and men’s collections, as well as dedicated shop-in-shop spaces for both its kids’ brand, abercrombie kids, and its adult activewear franchise, YPB (Your Personal Best).
The new store, between 52nd and 53rd streets, “welcomes shoppers into an engaging, multi-level store in New York City,” the company said in a news release. “The retailer’s store concept and design team opened up the space through the use of lighting motifs that include illuminated walls, sconced columns and eccentric chandeliers.
“The storefront’s slate detail is unique to its location and the use of wood, textiles, conversational and intimate spaces, greenery and textured walls all come together to create an elevated and inviting environment. The store is also designed with a number of omni-channel capabilities in place to seamlessly connect customers’ digital and in-person shopping experiences.”
Said Fran Horowitz, CEO of Abercrombie & Fitch Co., “This store is a celebration of the evolution and strength of the Abercrombie brand. We are thrilled to offer our customers in New York City a new, immersive shopping experience that represents the absolute best of Abercrombie. This city has a storied place in our company’s history, where we opened our first store, and we’re proud to be here nearly 130 years later.”
Abercrombie & Fitch operates a dozen stores in the New York market. Overall, it has about 280 locales (including abercrombie kids).