Aeropostale in Puerto Rico

Aeropostale Inc. (New York) has announced plans to roll out stores in Puerto Rico. Its first store will open this month at Plaza Carolina. In the next following weeks, the specialty retailer will open at Plaza Las Americas in San Juan and, in the latter part of the year, at The Prime Outlet Puerto Rico in Barcelonesa.

The company plans to open estimated 10 to 12 additional stores by 2010.

Puerto Rico is Aeropostale's second expansion outside the United States. In 2007, Aeropostale opened 15 stores in Canada.

“The energy of the teens in Puerto Rico, mixed with our excitement for being here, will prove the right fit,” said chief operating officer Tom Johnson.

The openings will be supported through an integrated marketing effort. Some of these efforts include outdoor advertising, in-mall marketing, radio remotes, and in-store grand opening giveaways.