AT&T has revamped its more than 2200 retail locations across the country to provide customers with a more interactive and informative hands-on experience. As part of the makeover, the AT&T-owned stores feature a refreshed organization of products and services, including all wireless devices now displayed on new power-enabled fixtures that allow customers to test interactive applications, like social networking and personal navigation, or to compare features like touch screens versus full Qwerty keyboards.
“Just as we are focused on delivering the products and services that connect our customers to their worlds, we remain committed to making it easy for them to do business with us,” Paul Roth, president, retail sales and service, AT&T Mobility. “With these changes, all of our customers – from consumers to small businesses – will enjoy a more personalized, educational and interactive shopping and buying experience at our stores.”
The store enhancements are part of the company’s effort to prepare for a nationwide rollout of AT&T netbooks in stores and online this year.