Auntie Anne's Pretzels (Lancaster, Pa.) is hoping to expand its 1540-unit franchise with its new prototype.
According to a company statement released last week, the new design will feature the look and feel of a home kitchen with warmer tones, prominent brand messaging and enhanced equipment. New design elements include warm wood tones on storefronts, lighting fixtures accented with copper, updated display cases, copper ovens, a blue mixer “and additional brand messaging integrated into the decor.” The prototype will be tested at the company’s first mall location at Park City Center in Lancaster, Pa. All new locations will feature the new store design and the entire franchise system will undergo a gradual remodeling.
“Although the look is new, we stayed true to our brand messaging and rich company history,” said Bill Dunn, president and chief operating officer at Auntie Anne’s. “In combination with our freshly-baked products and this new store design, as well as excellent customer service and sampling, our goal is to drive franchise partner profitability.”