A new freestanding Calvin Klein Underwear retail store has opened at 104 Prince St. in New York's SoHo. The store is the latest in a worldwide network of freestanding stores, and is the first Calvin Klein Underwear locale in the U.S.
Located in a landmark building, the 800-square-foot store stocks both men's and women's merchandise, concentrating on fashion forward product. Additionally, the store carries exclusive women's items and fragrances.
Modern design elements are simple and concise to keep the focus on the product. Clean lines and effective lighting make the store approachable and inviting.
The Warnaco Group (New York), owner of the Calvin Klein trademarks for underwear and intimate apparel, plans to open additional Calvin Klein Underwear stores in the U.S. in 2004.
“We have been very successful with our Calvin Klein Underwear retail model in the U.K. and Asia, and we're delighted with the opening of this first U.S. retail location as we move to replicate the success of our international business in the U.S.,” says Joe Gromek, president and ceo of Warnaco.
“Freestanding stores are always an excellent way for a brand to communicate a comprehensive un-edited range of product a designer makes,” says Tom Murry, president and coo of Calvin Klein Inc. “This is true of the new underwear store in SoHo. Until now there has not been a large retail space for our underwear customer in downtown Manhattan.”
Currently, there are five Calvin Klein Underwear stores in the U.K. and 12 in Asia. Seven more stores will open in Asia in 2004.
Warnaco is a leading manufacturer of intimate apparel, menswear, jeanswear, swimwear, men's and women's sportswear and accessories sold under such owned and licensed brands as Warner's, Olga, Lejaby, Body Nancy Ganz, Chaps Ralph Lauren, Calvin Klein, Speedo, Anne Cole Collection, Cole of California, Catalina and Nautica swimwear.