CHICAGO: On June 7th, in conjunction with digital experiential marketing agency NEXT/NOW, Axis Display Group received the Deployment of the Year – Retail award at the Interactive Customer Experience (ICX) 2017 Summit in Dallas, TX.
This honor is given to best in class projects showcasing innovation, creativity, and design prowess in the use of technology that enhances the overall customer experience. The Elevate Awards were judged by a panel of industry experts and journalists.
Managing Director of the ICX Association, ChAxiristopher Hall, wrote in an article: “The award winners again this year exemplified the kind of creative, innovative and imaginative customer experiences that brands are going to have to emulate to stay relevant in an ever more competitive and fractured market. Retail, especially, is at an inflection point and will need this kind of forward-thinking work.”
Work for Trek’s Precision Fit Rider Analysis Tool was submitted on behalf of Axis Display Group by NEXT/NOW. This interactive fixture uses augmented reality to assist cyclists in securing the proper bicycle fit through motion tracking. Custom purchasing recommendations and complementary accessory options were made available to the consumer as well.
“NEXT/NOW feels very fortunate to be a part of this project. Our partnership with Axis Display Group was seamless, and collectively, we were able to deliver an award-winning product that solves real issues for Trek,” noted Alan Hughes, founder and CCO of NEXT/NOW.
“The recognition of this great work is truly appreciated. Of course the display is gorgeous, but the true beauty lies within the multiple ways it complements the customer’s journey at critical points along the buying and decision-making process,” said Ellette Thomas, President of Axis Display Group. “Sales associates love it, and it makes for some very happy customers, too.”
Judges comments:
- “A truly innovative kiosk use case. This is a retail environment that requires a high level of customer service, and this concept makes the customer experience more efficient with the use of a kiosk.”
- “I wish I’d been able to use one of these when I bought my bike!”
As retail continues to evolve, and consumers expect custom, personalized experiences, technology utilization such as this will become a commonplace. Contact Axis Display Group for more information.