Categories: Headlines

Balmain Opens on Madison Avenue

Balmain (Paris) has opened a flagship on New York’s Madison Avenue, WWD reports. The store spans 3500 square feet across one level.

Blending the aesthetics of a New York art gallery and Parisian townhouse, the flagship features brushed gold and silver metallic surfaces as well as an all-black gallery space toward the front of the store, which will house the brand’s campaigns as well as artworks, collections and collaborations.

The retailer’s 2150-square-foot boutique on Wooster Street in SoHo (which opened in 2016) will close in October due to the flagship’s opening.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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