Barnes & Noble Inc. (New York) has unveiled its latest brick-and-mortar concept called The Glossary, which will carry beauty products.
The store-within-a-store concept was tested at Emory University and Southern Methodist University bookstores before expanding to Tulane University and the College of William and Mary, reports Retailing Today. The company announced that the concept will be spreading to more campuses across the country, with the next location planned to open in August at the University of California Riverside.
Barnes & Noble launched the concept to address a lack of on-campus beauty products. The design of the format was developed from input from college students including the range of products available and choice to utilize self-service browsing rather than using consultants.