B&B Theatres (Liberty, Mo.) has unveiled plans for a cinema/entertainment experience at the American Dream mall in East Rutherford, N.J. The eight-screen complex will feature ScreenX, a multi-projection cinema that offers a 270-degree viewing experience by extending the screens onto the side walls of the auditorium.
The American Dream complex’s ScreenX location will be the largest such installation in the world, with an 80-foot-wide center screen and 82-foot-long side walls. The company opened a similar complex in the Mall of America in 2021.
In addition to the new ScreenX auditorium, the new venue at American Dream will offer bowling lanes, a gaming arcade and various food and beverage options, including a restaurant and full-service bar. Specifics on those elements will be released at a future date.
“This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible,” says Brock Bagby, President and Chief Content, Programming and Development Officer. “Our Mall of America locale has been a tremendous success, and we are eager to bring our unique blend of cinema and entertainment to even more guests at the American Dream.”
A specific opening date for the American Dream destination has not yet been disclosed.
B&B Theatres is the largest privately held and 5th-largest theatre chain in America overall, operating 550 screens at 57 locations in 15 states (including three under construction) and also maintaining 64 bowling lanes, 231 redemption arcade games and three distinct restaurant brands across multiple locations called the Marquee Bar & Grille, Sterling’s and Johnnie’s Jazz Bar & Grille.
Launched 100 years ago this year, B&B Theatres is being run by the fourth generation of the same family.