Bebe Shuffles Executives

Fashion retailer Bebe Stores Inc. (Brisbane, Calif.) announced that founder and former CEO Manny Mashouf has rejoined the company as ceo, replacing Jim Wiggett. Mashouf has served as non-executive chairman of the company since 2013.

Also returning is Walter Parks as president, coo and interim cfo. He is replacing CFO Liyuan Woo. Parks previously served as coo and cfo until 2013.

Retailing Today reports the company has also reduced close to15 percent of its corporate staff. The eliminated positions include design, merchandising, production and information technology roles.