Best Buy Pilots Membership Program

Best Buy (Richfield, Minn.) is testing a membership program, Best Buy Beta, that offers exclusive member pricing, unlimited Geek Squad support, up to two years of product protection, free standard shipping and delivery, and free installation on most products, according to a company news release.

“As we look to evolve our membership programs, the goal of Best Buy Beta is to create a membership experience that customers will love and to leave them feeling confident throughout their relationship with Best Buy,” said Allison Peterson, chief customer officer, Best Buy.

Members also get exclusive access to a concierge service available 24/7 by phone, chat or email. Cost of membership is $199.99 annually; Best Buy credit card holders receive a $20 per year discount. The program is currently being tested in Iowa, Oklahoma and Pennsylvania.