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Beyonce Pop-Up Unveiled at Holt Renfrew Flagship

In celebration of the Beyonce’s “Renaissance World Tour” two-night stop at Toronto’s Rogers Centre this coming weekend, Holt Renfrew (Toronto) is temporarily devoting the third floor its Bloor Street store to the singer. The installation, called the Renaissance Flagship, opened earlier this week and runs through July 11.

First conceived in London, the immersive flagship experience is produced by Parkwood Entertainment. It features a chromed formation housing a 21-piece memorabilia edit, featuring never-before-seen apparel and accessories, sold for the first time in North America (priced from $20 to $250 U.S.).

Photography: CNW Group/Holt, Renfrew & Co.

Accompanying the exhibition is a four-piece, limited-edition product extension titled RENAISSANCE Beyoncé with Balmain. The range draws inspiration from the couture pieces that are on display at Holt Renfrew and includes two oversized tees, a dropped-shoulder hoodie and giant tote emblazoned with the collection’s moniker. These pieces will debut as first to North America exclusive at Holt Renfrew and will be available only for the duration of the Flagship (priced from $200 – $600 CAD).

“At Holt, we stand behind empowering self-expression and igniting positive change ,and we truly believe that the Renaissance Flagship is an incomparable Illustration of this spirit,” Sebastian Picardo, President and CEO of Holt Renfrew said in a news release.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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