Bloomingdale’s Partners with Grokker

Bloomingdale’s (New York) has partnered with wellness video network Grokker (San Jose, Calif.) to launch a wellness initiative for its shoppers. The partnership will include in-store events and online wellness challenges throughout the month of May, which are tailored to Bloomingdale’s customers, reports Women’s Wear Daily.

Shoppers will gain a free subscription to Grokker’s online fitness and yoga videos for the month of May as well as opportunities to attend complimentary yoga, fitness and health classes at select store locations. There will also be a variety of in-store gifts when certain purchases are made and a wellness challenge with a $500 store gift card as the grand prize.