Brooks Brothers (New York) has named Vivien Kronengold to the newly created position of evp and chief marketing officer.
She will be responsible for leading the company’s global marketing strategy, overseeing all areas of marketing communications, including brand advertising, creative, digital and social media, direct, visual merchandising, public relations and events.
Kronengold was most recently chief marketing officer at C. Wonder, the fashion retailer founded in 2011 by J. Christopher Burch, ex-husband of Tory Burch. She had previously held senior marketing positions at Tommy Hilfiger and Polo Ralph Lauren and had worked for the BBDO New York advertising agency.
She will report to chairman and ceo Claudio Del Vecchio and will be based in New York.