Categories: Headlines

Build-A-Bear Partners with Carnival

Build-A-Bear Workshop (St. Louis) will begin selling merchandise onboard Carnival cruise ships, starting with the ship Carnival Dream.

As part of the fleet’s Camp Ocean program, the pop-up bear stations will offer passengers a chance to create one of the retailer’s bears, reports Retailing Today. The work stations will include a variety of outfits and accessories available for purchase as well as the brand’s “stuffer” machine that allows guests to stuff their bears.

Build-A-Bear’s pop-up stations are expected to be implemented in all of the cruise line’s 25 ships by summer 2017.

VMSD Staff

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