Burger King Co. LLC (Miami) said it plans to spend an additional $300 million to modernize its restaurants across the U.S. This comes on the heels of BK spending $250 million to modernize its image, technology and new kitchen equipment in September 2022 as part of its “Reclaim the Flame” plan, and a further $500 million to accelerate the reimaging of more than 600 Carrols Restaurant Group (“Carrols”) owned Burger King restaurants following the pending acquisition of Carrols.
The additional $300 million investment will launch an expanded co-investment program, “Royal Reset 2.0,” which builds on the initial success of the existing Royal Reset modern image investments. The program unlocks the opportunity to complete roughly 1100 additional remodels through 2028.
“We are committed to giving our guests the very best experience in all our restaurants and that includes a modern, exciting restaurant image and digital experience that exceeds their expectations,” said Tom Curtis, President of Burger King North America. “We are working in close partnership with our franchisees to transform our restaurant footprint across the country and reclaim our flame as a leader in the QSR industry.”
As part of the commitment to modernize restaurants across the U.S., seven months ago, BK revealed its next generation restaurant design, which it dubbed “Sizzle.” The new design is a reimagined format grounded in all aspects of the guest and team member experience and allows for flexibility to evolve the design based on new guest service modes – with an emphasis on the digital, pick-up and drive-thru experience. Remodel projects as part of the Royal Reset 2.0 investment will feature the new Sizzle design.
Founded in 1954, the Burger King brand is a global quick service hamburger chain with more than 19,000 locations in more than 100 countries and U.S. territories.