Calvin Klein Underwear Opens Store

Calvin Klein Inc. (New York) has opened a freestanding Calvin Klein Underwear retail store in Washington, D.C.’s Georgetown neighborhood.

The store design follows the retailer’s global design concept, which features glass, white gloss and mirror-polished stainless-steel fixtures, black glass walls and custom-stamped metal panels. The new locale currently showcases the Calvin Klein Naked Glamour advertising campaign, with Dutch supermodel Lara Stone.

Calvin Klein Underwear Georgetown is the brand’s second freestanding store in the U.S., the first being a recently renovated locale in New York’s Soho. The retailer also has a significant international retail presence with stores throughout Europe, Canada and Asia.
 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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