Charming Shoppes Names Chief Marketing Officer for Lane Bryant

Charming Shoppes Inc. (Bensalem, Pa.) hired Elizabeth Crystal as senior vp/chief marketing officer for its Lane Bryant brand.

Crystal will develop and lead the brand positioning, marketing and advertising strategies for the Lane Bryant and Cacique brands. Her responsibilities will include managing all creative, print, public relations and social media and to co-develop the in-store presentation across all formats.

Her 20-year career includes stops at Buena Vista Home Entertainment, a division of the Walt Disney Company, Frito-Lay, Inc., Edelman Public Relations Worldwide and NBC. She most recently served as senior vp, worldwide marketing, for Revlon and Almay Color Cosmetics.