ChaseDesign, a Syracuse, N.Y.-based retail design firm, will merge with JGA, an environmental design agency based in Southfield, Mich.
Both firms will continue to operate separately, according to a joint announcement. JGA Chairman Ken Nisch will remain in his role and report to Joe Lampertius, President of ChaseDesign. Terms of the transaction were not disclosed.
The deal creates an agency with end-to-end environmental design capabilities, the firms said in their statement.
JGA focuses on building retail and branded locations within a “shopping as an emotional exercise” framework. ChaseDesign is known for a more technical approach that involves the study of how retailers best merchandise their product at the shelf, category and department levels. In the announcement, Lampertius said the deal combines “two teams that address design opportunities in a very different but complementary way.”
JGA was founded in 1971 as Jon Greenberg & Associates, a retail architecture firm in the metro Detroit area, and is recognized for creating upscale projects in the specialty retailing space.
Nisch says JGA’s integration with ChaseDesign provides his firm with more resources and expertise “covering research, product packaging, digital and point of purchase. It also helps us extend our portfolio to include innovation centers, institutional, corporate settings and more.”
ChaseDesign was founded in 1957 and has offices in New York City, Syracuse and Cincinnati. The firm is now part of McCann Worldgroup, a marketing services organization owned by The Interpublic Group of Companies, a publicly traded advertising company.