Which retailers do consumers trust most? Answers to that question are contained in Newsweek’s third annual ranking of 700 U.S. trusted companies across 23 industries, including retail, grocers and restaurants. Some specifics:
- Topping the 66-retailer category were, from first to fifth, Chewy Amazon, Costco, Tractor Supply and Ace Hardware.
- Publix, H-E-B and Whole Foods were ranked as the top three grocers, respectively. (A total of 30 chains were rated.)
- Lowe’s placed #2 in the appliances and electronics category
- The 40 consumer goods included Bath & Body Works (#5) and Yankee Candle (#12)
- Top restaurant finishers in the 32-member travel, dining and leisure category included Krispy Kreme (#3), Texas Roadhouse (#5) and The Cheesecake Factory (#10).
The survey’s compilers say the criteria for the recognition involved a holistic approach, incorporating three main pillars of trust: customer, investor and employee trust. The selection process included a market definition phase considering all U.S.-headquartered companies with revenues over $500 million, an extensive survey of approximately 25,000 U.S. residents resulting in 97,000 evaluations and a robust social listening effort that analyzed over 523,000 mentions across various media segments.
Click here for full survey results.