(PRESS RELEASE) China in-store, Shanghai International Trade Fair for In-store Design & Solutions will be held in Hall N1 of the Shanghai New International Expo Center from September 3 – 5, 2024. Since innovative store design plays a prominent role in consumer-friendly and tech-savvy China, the trade fair will specifically focus on instore design and high-end solutions for premium brands. China in-store 2024 exhibitors will display solutions for store design and fittings as well as retail technologies that help to shape stores as spaces for interacting with shoppers and staging their brand messages.
China in-store is a satellite event of EuroShop, the World’s No. 1 Retail Trade Fair, held every three years in Düsseldorf, Germany.
After the successful staging last year with over 100 exhibitors and about 14,000 trade visitors, China in-store 2024 will offer more than 200 providers of retail design and retail-relevant solutions the opportunity to showcase their latest instore design, retail technology and retail solutions while inviting industry professionals to explore, learn and network. The exhibited products and solutions for shopfitting and the retail industry will include store design, materials as well as surfaces and furnishings for shops – ranging from displays fixtures and mannequins to visual merchandising services and omnichannel technologies.
Special areas for inspirations and innovations
As personalization becomes increasingly important in retail, the Designer Village will feature design companies with pioneering stand designs and visual merchandising solutions. The special area will inspire visitors with innovative store concepts that improve both the brand image and customer experience. At the Retail Technology Village, the latest advances in AI, VR and data analytics will be presented. These technologies enable an omnichannel customer experience and transform brick-and-mortar stores into experience spaces. On the Retail Stage and the Design Stage, experts, retailers and brands will present the latest retail trends, store design strategies and innovations that drive the retail market. A themed exhibition will be dedicated to changing trends in retail space design.
A highlight at China in-store 2024 will again be the presentation of the ERDA China (EuroShop RetailDesign Award China) on September 4, 2024. This award honors store designs and exceptional store concepts from the Chinese market.
For further information about China in-store 2024, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.c-in-store.com/en and www.mdna.com. Linkedin: here.