Stores in China World Shopping Mall, Beijing, have finally put their Christmas decorations up convincing customers to partake in this season of giving and trying to make Christmas shopping just as important as it is in the West.
Most international luxury brands in China created their Christmas window display designs in a chic yet minimal way, showcasing their unique offer of luxury goods. The main purpose for having such a simple window display design is to position each product as a centerpiece of their brand's identity, an effective marketing strategy to reinforce their branding as well as reminding customers about the quality and remarkable craftsmanship of each of their products.
What we have observed as the main trends this year were extra-large decoration objects such as Christmas ornaments, ribbons, and gift boxes arranged around the products, large shiny and high gloss surfaces mainly in the colors gold, silver and red, and animal elements related to the season.