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Color it Interactive

Binney & Smith (Easton, Pa.), producer of Crayola art products, has announced that the first Crayola Works Studio & Store will open later this month at Arundel Mills, Hanover, Md.

The company calls the store Crayola's “first-ever retail experience and studio.” Among the new store's attractions, kids will be able to decorate a real car with special Crayola markers that color on windows; use sidewalk chalk to create a town inside what Crayola calls “Chalk City”; and interact with a “face-morphing” attraction that allows visitors to stretch their faces like Silly Putty (another Binney & Smith product) and have their photographs taken. The company says the activities will change regularly.

Binney & Smith, which has been making Crayolas since 1903 (when a box of eight cost a nickel), is a subsidiary of Hallmark Cards (Kansas City, Mo.). The company also makes Portfolio Series art products and Revell-Monogram plastic model kits.

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