AWARD OF MERIT – IN-STORE STOREWIDE PROMOTION
Spring Flower Show, Déjà Vu
David Jones, Sydney
David Jones celebrated the 20th anniversary of its Spring Flower Show with a “Déjà Vu” theme that recapped previous years’ celebrations, including “Discover Thailand,” “Rainforest” and “The Silken Gardens of Morocco.”
Mannequins and florals were styled with a nod to the past, while also retaining a modern flavor. Vinyl graphics throughout the store also recounted significant events that occurred during those noteworthy years.
Design: David Jones, Sydney
Lisa Lubar, general manager, visual merchandising
Kate Westgate, visual merchandising coordinator, windows and special events
Elizabeth Street visual merchandising team
Floral Displays: Y.S. Florists, Sydney
Fixturing: CFX, Sydney
JW Campbell, Brisbane, Australia
Props/Decoratives: Unifor, Sydney
Menduni Garden Artistry, Sydney
E.V. Young, Sydney
Signage/Graphics: Look Print, Sydney
Brett Cornish, Sydney