David’s Bridal (Conshohocken, Pa.) has announced plans to debut its latest store format at 12 new locations and 18 existing ones in 2023.
The retailer says its updated layout caters to one-on-one customer experiences, with enhancements designed to create a personalized and interactive shopping experience. Select stores will also feature such new brand offerings as a customization lounge and try-on bar.
The wider launch of the new-look stores follows the soft launch of the concept earlier this year in select locations, including Torrance, Calif.; West Chester Township, Ohio; Lexington, Ky.; and Cool Springs, Tenn.
David’s Bridal currently operates more than 300 stores across the U.S., Canada and the U.K., along with franchise locations in Mexico. In addition to weddings, the stores provide services for Quinceañera celebrations, graduations, proms, communions and other special occasions.
Courtesy of David’s Bridal