Diane von Furstenberg (New York) opened a new prototype storefront at the Forum Shops at Caesars in Las Vegas on Dec.1, Women’s Wear Daily reports. Developed by the Kramer Group, the new store is the New York-based brand’s first major design update since its first store opened in 2007.
“We really felt like at this point in the brand’s growth, we were looking for a fresh take on our store design, and we wanted a store design that reflected all the brand attributes,” Paula Sutter, president of Diane von Furstenberg Studio LP, told WWD.
The store’s minimalist black-and-white interior is filled with bright, colorful clothing including ready-to-wear sportswear, DVF 1974, dresses and eveningwear. The space also includes a 500-square-foot accessories lounge with walls featuring the brand’s iconic lip pattern.