Checkers Drive-In Restaurants Inc. (Tampa, Fla.), the largest double drive-thru restaurant chain in the U.S., will introduce its Checkers/Rally's Famous Fries at hundreds of Wal-Mart stores in September. The company’s aim is to grow both its revenue stream and its brand awareness among consumers by introducing the product at Wal-Mart stores in the chain’s major markets.
“Checkers/Rally's Famous Fries have long been a customer favorite at our restaurants nationwide, and they have tremendous potential as a frozen product in the retail channel,” said Keith Sirois, president and ceo of Checkers Drive-In Restaurants. “This product means a new strategic venture for the company that will create new revenue opportunities for our chain and drive brand awareness at a new consumer touch point. We're delighted to have Wal-Mart as our first retail distribution partner.”
Following its initial launch at Wal-Mart locations, Checkers expects to expand distribution of its crispy french fried seasoned potatoes to other retail partners.