Categories: HeadlinesSpecialty Apparel

Eddie Bauer Brings Back Archives

Eddie Bauer (Seattle) plans using the company’s heritage and archives to add more luster to merchandise and to modernize its stores.

The company is adding premium lines, focused on rebuilding its heritage of outdoor performance. An authentic hunting line will make its debut in fall 2012.

Edie Bauer’s merchandising strategy is centered on two platforms – expedition, and field and stream.
 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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VMSD Staff
13 years ago

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