Edible Arrangements (East Haven, Conn.), has signed a master franchisee agreement with Jianyi “Jack” Wang and Zhigang Liu for the development of Edible Arrangements stores throughout China. The first location is planned for Beijing by the end of 2012.
“We have put a strong emphasis on international growth this year and are very exited to expand our presence in China,” says Tariq Farid, ceo and founder, Edible Arrangements Inc. “As U.S. and China relations continue to progress, economic opportunities for both countries are opening up.”
The fresh fruit retailer operates nearly 1000 locations in 13 countries worldwide. In May 2011, the company launched an aggressive growth strategy with the goal of opening 150 new locations in 2011, and 200 additional locations in 2012.
Liu is owner and Wang is vp of Top Chef, a company that grows cherries and produces cherry fillings for a chain of bakeries and others in the food industry.